Early Education Institution Entrepreneurship Plan Project Planning

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   Wayne

   December 26, 2022 at 3:11 pm

   In recent years, as more and more parents attach great importance to their early education, early education has gradually become a popular emerging industry. Write the specific content of the entrepreneurial plan of the early education institution, and what related information of the entrepreneurial plan. The following is the entrepreneurial plan of early education institutions compiled by everyone. Welcome to read!

   Entrepreneurship plan of Early Education Institutions 1 Practice Summary
   1. Company
   The form of a kiss baby early education service center is a limited company, which provides early education for young children of 0-3 years old. The teaching philosophy and teaching methods of the service center are full of science and rationality.
   1.1 Company purpose
   Im parenting level of parenting, helping parents to fulfill the wish of looking at the daughter of Chenglong, Chengfeng.
   1.2 Project background
   So far, early education in my country is still in its infancy. The existing national education system is 3-6 years old, so the corresponding kindergarten is also set according to this range. Early education in the most difficult stage of infants and young children is still blank in the system, and there is no corresponding functional management department. Teacher training also has a fault. At present, my country's academic education institutions have not opened a specialty for preschool education for infants 0-3 years old. At this age, teachers are seriously lacking. The traditional early education British model has become increasingly unable to meet the needs of modern development. Children's development is not enough to be satisfied. Early education of infants and young children is becoming more and more valued by society and parents.
   1.3 The advantages and prospects of service
   It, education is an art. Over the years, Chinese people have generally accepted the concept of early education, but why there are so many children who have not exerted their potential and ultimately ultimately, they ultimately eventually. Become an ordinary person who is inaction? I think it is a question of education. Under the misunderstanding of Chinese people, especially many parents
   , early education has become a tool for children's natural growth. Children's talent. In real society, we often see that children passively choose life according to their parents' wishes. Although many of them have super creativity since they were young, they have never gained due development. We often see such children, with excellent academic performance and very fragile psychology, and some even cannot adapt to normal social life at all. Such a child, even if he can achieve achievements in a certain field in the future, his life will never be happy. The same is true of learning foreign languages. The best study time is before the child L0 years old. Western countries generally believe that the piano should be learned from the age of 5, and the violin is best to learn from the age of 3, otherwise it is not easy to learn. Children's inherent potential treasures will be annihilated one by one if they are not developed at a specific time. At present, there are no services in Qujing City, but more and more people need such services. Parents are the first teachers of their children, and they play a vital role in their physical and mental health in the future. Although parents now attach great importance to their early education, they still have insufficient heart. Our early education service will enter the market as far as possible.
   2 Market
   2.1 Market capacity
   According to a survey, Qujing City's newly born population is 8,500 each year, and 51,000 children aged 0 to 6 years old. The conservative estimation of people who can receive such education is 1%, that is, one of the 100 people will receive such education. It is not difficult to achieve such a goal.
   2.2 Trend analysis and prediction
   In data, the annual population in Qujing City is estimated to stabilize. In recent years, due to the results of education and the popularity of publicity, the number of people who accept such education will increase.
   2.3 Main business items
    Carry out full -time and half -day conservation.
   家 Carry out parental training classes, such as mothers and parents. By carrying out training classes, parents can master parenting knowledge.
   临 Develop temporary conservation business in order to facilitate housewives to go out for temporary shopping, or provide services for children who suddenly get sick and have other emergencies; Education teacher.
   2.4 Investment and finance
   The company required a total of RMB 50,000 in the early days of the establishment of the company, of which 30,000 in the short -term borrowing and personal investment of 20,000, of which 30,000 were used for fixed investment and 20,000 circulation funds.
   The investment recovery period is 10 months.
   2.5 Organization and human resources
   The nature of the company is a limited liability company. The initial organizational structure adopts a straight line system.
   FIG. 1 Company organizational structure
   The organization of the company
    Decoration Design Department: Responsible for all decoration things.
   设计 Engineering Design Department: Responsible for water, electricity, steam, broadband (weak electricity), and air -conditioning system solution.
   部 Network Service Department: Responsible for the bidding of the management software and cash register system.中心 Finance Department: Responsible for all the financial affairs of the center.
   The Ministry of Manpower: Responsible for office, human resources, project training.
   产 Intellectual Property Registration and Management Department: Responsible for all legal matters.施 Project department: Responsible for implementing project processes, supervision, and management training.责 Consultation Department: Responsible for handling all feedback and receiving parents.
   2.6 Project progress
   1-2 months, 3-26 months, 1-2 months
   Figure 2 Project progress
   2.7 Market research ideas: Questionnaire survey to get some market information. 2. To obtain the required knowledge by consulting experts.
   3 business strategy:
   3.1 overall strategy: become the best in the field of early education within 5 years. 3.2 Development strategy:
   3.2.1 In the early stage (1-2 years)
   The first year recruits 680 students, establishes its own brand, accumulate intangible assets, recover the initial investment, and prepares to expand the scale of service. Start preparing for the preparations for parents to educate by parents to children.
   The first year of service entered the market, enhanced the popularity of services, and established a brand image. The first year enrolled 680 people. The first year of operating income was 22,000 yuan, and the profit reached 8,000 yuan.
   The enhancement of the brand image in the second year, expanding the scale of enrollment, an annual enrollment volume of 1,000, sales revenue reached (00) yuan, and profit () yuan.
   3.2.2. In the middle period (4 ~ 6 years)
   mart to further improve and improve the sales network, focus on research, develop early education 4 services for children, implement a diversified business strategy, and consolidate and expand the early education market.
   The long -term extension, based on early education, further improve early education services, and march into other major and medium -sized cities.
   3.2.3 Long -term (5 ~ 10 years)
   The horizontal extension, developing and researching early education services for children, comprehensively developing IQs and emotional intelligence of children 0 to 3 years old.
   4 Marketing
   4.1 Parents of infants 0-3 years old
   4.2 Price
   For domestic market conditions, we plan to adopt the price strategy of competitive pricing, and other other Compared with the service center, the price can be reduced by 10%-20%.
   4.3 Promotion
   When the service center has just entered the market, you can carry out some large-scale activities in dense places for free, such as inviting some parents and and. Their children participate in parent -child activities; first let parents take their children to the service center for free for a period of time; carry out some lectures on parenting knowledge, and so on. Let parents understand the service center and can do promotion in various communities. Among them, parents of children 0 to 3 years old (also pay attention to potential markets, women who are married but have no children), to achieve their own propaganda goals and open the market.
   5. Competition
   5.1 Competition analysis
   At present, because there is only one such service in Qujing City, which is relatively small, it does not rule out other potential competitors.
   5.2 Competitive influence analysis
   I due to Qu Jing and a early education center, which may have an impact on the number of people who came to the early education center.
   5.3 Solution
    Familiar with the laws and regulations of the early education center;
    Outstanding teachers of children 0-3 years old education; Free activities allow parents to increase trust;
    to understand market dynamics at any time, ensure their advantages at any time, and increase competitiveness.规 Do a good job of market planning in detail.
   5.4 Public relations
   The public relations work at the beginning of the company's preparation. The principle of public relations activities is to establish a good corporate image of the company's courage to innovate, rigorous and practical social responsibility.
   The focus of the company's early public relations activities is to build and sell network assistance to raise awareness for the company.
   In the formal operation of the company, the focus of public relations is to establish a good image of the enterprise, attract the public's attention, conduct two -way communication with the public, deepen the public's understanding of services, and increase the awareness of services and brands.
   The popular science programs are jointly organized with the media, the popular science column is opened, and consulting hotlines are opened. The production form is lively and friendly homepage, and online public relations are launched.
   5.5 Cost budget
   Early education institutions Entrepreneurship Plan 2 Chapter 1 Operation Outline
   In recent years, with more and more parents attach importance to their children's early education, early education has gradually become a one Popular emerging industries. Our Fanfan Early Education Center is mainly positioned in domestic second -level cities 0-3 years old infants, emphasizing interaction with children, and developing children's diverse potential through various forms of courses such as music and art. Nowadays, it is difficult for children to have simple happiness. How will this be solved? Our early education institutions will change from parents to cultivate their children's thinking. Parents hope that their babies can be developed in early stage. Smart, so most parents chose the educational education of children who learned about 咿 呀. We hope that through a series of warm parent -child activities of parents and teachers, we will change the education concept of parents. While the baby grows up, parents will grow in this regard.
   We school running philosophy is: appreciation and love, health and happiness. The entire course is very easy. Our purpose is to make the baby happy and like, and then learn in the game. Fan Fan has a dream, hoping that every baby has a glorious beginning, hoping to bring humanized care for more babies.
   The chapter Introduction
   The early Education Center is a company with a full -time employee. The company aims to create a safe, free and educational environment for children, and help parents establish a scientific educational concept. In our environment, we can do the best.
   2.1 Company start -up fee ()
   2.2 Investment budget:
   The project amount initially runs investment in fixed asset investment teaching furniture teaching furniture 20000 teaching supporting facilities (office furniture, air conditioning, telephone equipment, test equipment, etc. ) 20000 initial training fees (hired professional lecturers, textbooks, admissions advertising fees, etc.) 30,000 rent and decoration fee 30000
   2.3 Company location and facilities
   2.4 Company image
   Management, that is:
   1. Unified mission driver -Promoting the growth of the cradle
   2. Positive values ​​
   3. Clear operation mode
   4. Unified visual recognition
   5. Unified behavior recognition
   2.5 Company Early Education Project Introduction
   Our projects have professional parent -child classrooms, music classrooms, Montessori classrooms, comprehensive testing rooms, large physical training areas, and large -scale physical training areas, and large -scale physical training areas. Multimedia room, training classroom, rest area, etc. We have a professional teacher team. Love, patience and carefulness are the quality that each of our teachers insist. ), Parent -child course II (1 ~ 2 years old), and parent -child course III (2 ~ 3 years). Establish a harmonious parent -child relationship based on various parent -child activities based on the development of infant development and sensitive periods, and promote the development of the six major aspects of the six major aspects of the personality, language, mathematics, cognition, physical movement and creativity of infants and young children. Improve the level of family education.
   Music course music courses are suitable for children aged 1.5 to 4 years old, divided into music courses (1.5 ~ 3 years) and music courses (3 ~ 4 years old). In music courses, through vibrant music, rich visual, auditory stimuli, with physical movements and gestures to let your baby experience music and express music. It not only develops the baby's music potential, but also has an important role in promoting the development of the baby's action, intelligence and social ability.
   C language course Language course is suitable for children aged 2 to 6 years old, divided into language courses I (2 ~ 3 years old) Language Course II (3 ~ 4 years old) Language Course III (4 ~ 5 years old) and children's literature appreciation ( 5 ~ 6 years old) four stages. By creating a multi -viewing, listening, more talk, and more practicing environment, the protagonist with four small animals with different personalities and habits. While promoting the development of children's language and cultivating reading ability, it provides the cultivation of thinking, the cultivation of emotions, and the cultivation of emotions. The opportunity of culture and interaction is prepared for children to continue learning after entering school.
   If thinking curriculum thinking courses are suitable for children aged 2.5 to 6 years old, divided into three stages: sensory (2.5 ~ 3.5 years old), mathematics (3.5 ~ 4.5 years), and science (4.5 ~ 6 years old). Through context creation, hands -on operation, and scientific strategy teaching method, help children gain experience that meets their characteristics of the development stage, develop children's identification
   Stimulate children's interest in scientific exploration and comprehensively improve children's quality.
   Chapter 3 Company strategic goals
   3.1 Strategic goals and business models
   According to the company's actual situation, we largely divide the company's development goals into three stages,
   , 1. In the early days of entrepreneurship, through continuous exploration and study, first opened the market in the Shijiazhuang area with good conditions in all aspects, and strived to a certain market share to make the company a relatively complete early education center in all aspects; After the heel, gradually enhance your competitiveness, build your own brand, make your own characteristics, and seek partners and absorb some investment, thereby expanding the company's scale, enhancing the company's strength, and striving to open 2-3 more in other regions. It belongs to the early education center owned by our company;
   3. When the company reaches a certain scale, we will change the company's operating model and gradually change from actual operation to Inter -provincial company.
   3.2 Company positioning
   Our company will conduct professional early education for infants 0-3 years old, and continuously develop new and effective teaching methods and models to serve the majority of infants and young children and their parents. Finally, do it gradually. Go to technical development, technology transfer, technical training and technology sales.
   We our company will always focus on the high -quality education of infants and young children. Because of focus, professionalism can be said to be "focus" and "professional". Our company will adhere to such a belief and make every effort to promote the development of early education in infants and young children, so that Chinese babies are smarter and healthier.
   of course, after a clear company positioning, we will also focus on building a more professional service and management team, constantly draw new blood, introduce new talents, learn new theories, conduct new practice, and practice new practice In this way, we can make us continue to make progress and endlessly.
   3.3 recruits
   We predict that after the start of business, we will recruit about 100 students within a month. Since then, it has gradually increased, and finally stabilizes the place to about 500.
   3.4 Future development
   We will use the company's beliefs as our beliefs, constantly demand our services, continuously improve our
   , and continuously optimize our team. We have confidence in changing here. Thousands of markets have continued to grow and grow. While achieving hundreds of millions of families, we have also achieved ourselves.
   Chapter 4 market prospects
   4.1 target customers, 10.9 million children 0-3 years old nationwide, which provides a wealth of customer base for our company's early education business. In recent years, the state has vigorously advocated early education in infants and young children, and has been included in the government's work goals. Therefore, with the strong support of the government, there are at least one billion business opportunities.
   4.2 market trends. Although there are many kindergartens in the market now, this is far from meeting the needs of the market. Therefore, it will be more popular with early education institutions that are distinctive and different from kindergartens.
   4.3 Market growth,
   Chrophores at home and abroad that infants and young children at home and abroad show that 0-3 years old is an important period for people's life. Therefore, internationally attaches great importance to early education in infants and young children. The UN Special Conference will list this as a topic. It is hoped that governments of various countries will join early infants and young children to join the government work plan and regulate them in the form of law. Therefore, our early educational institutions of infants 0-3 years old will receive strong support from the government, and the prospects are bright.
   4.4 Industry analysis
   The early education industry is being concerned about more and more families. The fierce social competition and the continuous increase in social employment pressure. 70%of parents admit that they are still working hard but still educate how to educate themselves. Children can't find the right direction. With the growth of family income, the awakening of parents' awareness of science education in infants and young children, and the blank of existing conservation and educational institutions, each fiber belonging to this era is intertwined into a "Fanfan" early education market.
   4.6 Main competitors
   The society must have competition, and we must pay attention to competition at the early entrepreneurial stage. At present, the early education market is not standardized. The quality of education is low, and our company is different from this. It adheres to the all -round development, diversify service, and win with quality and win.
   The difference between early education center and parent -child garden: Parent -child garden is just a place for babies to provide gaming entertainment. The early education center focuses on the development of early intelligence in infants and young children. provide help.
   The difference between early education and pregnant baby products sales institutions: The sales agency of pregnant and infant product sales agencies for the purpose of nutritional products. A small amount of infant education courses are for sales products, which is difficult to professional; we are mainly courses and promote The balanced development of children's ability has achieved the goal of developing intelligence and enhancing self -confidence.
   4.7 Marketing factors
   Marketing: Establish a good public image for the company. Understand the needs of customers, understand our competitors, and make consumers understand the benefits we bring through strong publicity advertisements.
   Promotion: This method will make customers more willing to patronize the center and buy more added value product advertisements: this is an important link in marketing, using various media to promote.
   The Chapter 5 Strategy and Implementation Overview
   5.1 Competitive advantage
   The advantages of our company are: relying on the consumption level of second -level cities, attract customers at low prices, and then use high -quality education at high quality education. Get more parents' approval, so that parents will introduce each other, bring more customers, and make our brand widely recognize in the parent circle. The diversified integration of the project's resources is integrated on the main product for diversified operations. At the same time, it has the concept of fashion and health. It can serve high -end customers, create high -profit service projects, and accumulate high -end customer resources for the development of high -end products. And this project has the potential of long -term development and unique quality. One point can finally evolve into the business scale of an industrial chain.
   5.2 Marketing strategic concept spread: As an early education industry, various media communication methods should be used to promote themselves. The main methods are: participating in community activities; selection of influential magazines to launch relevant concepts on a regular basis; unsally in cooperation columns in joint television media; use websites to promote.
   In reputation: an important feature of educational products is to establish reputation, because our customers' pursuit of quality is endless, so we must ensure our service quality. When our customers are satisfied, we will be loyal to our company.
   Ilands promotion: As an early education brand, you should have your own good image. Leave the more affinity and reliable impression to parents
   5.3 website sales
   The network is an indispensable communication tool in today's society, so we carefully build our website to achieve fast marketing in marketing. develop.
   Please log in to the company's website for understanding.
   URL:
   The Chapter 6 Management Summary
   In the early stage, our early education center will form a united management team in the short term. As the founder of the Early Education Center, we will constantly strengthen the management of early education and gradually enhance operating experience, so that in the short term, the early education center can be on track faster. Creating a brand -oriented training institution has always been the goal we are pursuing. We will formulate our relatively complete management manual in the early days to help us better manage our early education center.
   6.1 "Our" employment principle
   Metropolis: We believe that if you want to develop the early education center in the same industry and become an excellent training institution in the same industry, you must have a lot of talents. We are willing to choose those who have love, honesty, strong working ability or leadership ability, and strong attentiveness, so we recruit them attentively and easily manage the principle of establishing a comprehensive employment standard and recruitment system.
   Core principle: Choose the excellent talents for my early education center, and work with the founders to create a strong performance culture and performance results; we will provide the stage for each young teacher and employees of the early education center; Establish an internal improvement mechanism to reflect the ability and work performance of employees; establish an evaluation system, and evaluate through relevant procedures to promote the enthusiasm of teachers and employees. (Do not work hard today, work hard to find a job tomorrow)
   6.2 "Fan Fan" employee recruitment and selection strategies Oxical standards
   Customer service, professional skills.
   Main inspection: love, honesty and dedication, teaching characteristics, communication ability, learning ability, teamwork, customer service, professional skills, organizational coordination ability
   6.3 Organization and structure. , A front desk reception, two lecturers
   6.4 The development ladder of the operating system
   First of all, market analysis. This includes: competitive analysis of the same industry, specific profit analysis, the geographical location of the counseling center, indoor indoor, indoor indoor Decoration, equipment purchases, initial financial budgets, etc. At the same time, we also judge how the feasibility of our entrepreneurial planning is also judged from these relevant information; then, invest in buying hardware facilities and equipped with teachers; again, advertising so that so as to promote it so that it can promote We increase the number of enrolls; then, after a period of time, after a profit, we will open a new project (at this time we will join the direction of the same large early education center company
   ), let the teacher go excellent The early education center participated in the training, increased the number of teachers, expanded the site of the counseling center, increased publicity, and so on. Let the baby get happy enlightenment education in our early education center. We preach "if you love children, play with him. "
   6.5 Career development stairs
   " Fan Fan "provides not only one job, but also pay attention to helping you build and achieve a career. "Fan Fan" has: skills and management such as professional systems. Each system contains different professional stairs. Employees can find a world that challenges themselves in different professional fields and systems within the company. "Fan Fan" helps employees to establish career development plans and achieve career goals through the professional development system.
   Chapter 7 Financial Plan
   On how to increase turnover
   7.1 Customer service
   Carefully customer: When customers enter the door of early education center, we will make it feel us The sincerity, we mainly target the parents of young children.
   The warmth of the waiting area: the enthusiastic greetings of the front desk welcome, neat and orderly newspapers and magazines, comfortable seats, water dispenser and other convenient equipment, enthusiastic employees, sufficient lighting and appropriate temperature, ensure the center director of the center The role of public relations reduces customer complaints.
   7.2 Second level: Execution and promotion promotional activities
   Promotion is the cause of the purchase of purchases to customers, stimulating the desire of customers' demand, we must attract customers at low prices; The occurrence of directly purchasing behaviors has prompted the increase in turnover.
   7.3 Third level: Understanding the business district, no business district is exactly the same. The main purpose is to understand the needs and expectations of customers to guide our marketing activities.
   7.4 Fourth level: Basic work of increasing turnover
   Visiting center: We are committed to building our own characteristic customer contact value, using creative services to attract customers, so that we feel our early education early education High -quality services of training center.
   Public relations plan: Early education of infants and young children is a project that requires a lot of time. We will adjust our product public relations plan according to local habits and make a long -term public relations promotion strategy.
   The conclusion
   We we have established the advantages of low -priced and high -quality school running. Of course, there are still many shortcomings in terms of funds and experience, but we will use our enthusiasm and actively improvement to create a good for children and us Harmony tomorrow.
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