In traditional marketing, the most headache for merchants is the instability of the customer base. The market competition is fierce, and the competition between merchants to customer group resources has become a unique landscape of all walks of life. Taking the operation of the beauty salon industry in the beauty cosmetics industry as an example, if a beauty salon wants to ensure survival, it must have at least 200 loyal customers who often come to beauty salons to receive services and consumption.nWe have mentioned earlier that one of the main goals of membership marketing is to maintain the long -term stability of the customer base. The target customer base of the member system refers to the customer base that wants to establish a long -term relationship with them. Only by determining the target customer base can we choose and design appropriate benefits for these people. Is the target customer base whether there are existing customers or potential customers The view of potential customers is that the existing customers have established a good relationship with enterprises, and they will be loyal even if they do not have a member system. Therefore, the focus of the membership system should be placed on customers and potential customers with less purchase volume. Because of the stimulation of interests, these customers will increase their purchases and use. In this case, the main customers of the enterprise are not excluded from the member system, and they can also enjoy the benefits that members can enjoy. It is only to recruit the main attention of the activities and advertisements of new customers. 2 . The view of existing customers is that the main profit of the enterprise is only in the hands of a small number of loyal customers. This part of loyal customers is the most important customer of the enterprise. EssencenThe famous 80 /20 laws believe that 20 % of customers at the top create 80 % of the company's profits. William Sherden modified it to 80 / plus / 30 rules, which means that 20 % of customers at the top create 80 % of the company's profits, but half of the profits are 30 % of non -profit at the bottom of the bottom. Customers lost.nTherefore, companies should focus on these existing major customers, rather than those occasional purchases or potential customers.n3. In general analysis, the members of the member system should focus on the main customers of 20 % of the 20 % sales of 80 % of the enterprise. It is precisely because of these customers that the business of the company can continue to operate and continue to operate and develop. This part of customers not only occupy most of the company's income and profits, but also can learn a lot from the relationship established in the past. Because they have used a large number of companies' products, they have the most right to speak about the performance, quality, quality, problems that can be solved, and areas that need to be improved. If you fully communicate with these customers, you can effectively improve the products, thereby improving the competitiveness of corporate products. This important relationship is necessary for the long -term survival of an enterprise, so we must protect this part of customers.nIn addition, because the company's implementation of members may have multiple goals, formulating a multi -level loyalty plan for different levels of members of different levels is a reasonable way. The highest -level members are the most important customers of the company, intermediate members are those who buy them from time to time, and junior members are those potential customers. The higher the level of the member, the more value it provides, and the more valuable membership is.
In traditional marketing, the most headache for merchants is the instability of the customer base. The market competition is fierce, and the competition between merchants to customer group resources has become a unique landscape of all walks of life. Taking the operation of the beauty salon industry in the beauty cosmetics industry as an example, if a beauty salon wants to ensure survival, it must have at least 200 loyal customers who often come to beauty salons to receive services and consumption.nWe have mentioned earlier that one of the main goals of membership marketing is to maintain the long -term stability of the customer base. The target customer base of the member system refers to the customer base that wants to establish a long -term relationship with them. Only by determining the target customer base can we choose and design appropriate benefits for these people. Is the target customer base whether there are existing customers or potential customers The view of potential customers is that the existing customers have established a good relationship with enterprises, and they will be loyal even if they do not have a member system. Therefore, the focus of the membership system should be placed on customers and potential customers with less purchase volume. Because of the stimulation of interests, these customers will increase their purchases and use. In this case, the main customers of the enterprise are not excluded from the member system, and they can also enjoy the benefits that members can enjoy. It is only to recruit the main attention of the activities and advertisements of new customers. 2 . The view of existing customers is that the main profit of the enterprise is only in the hands of a small number of loyal customers. This part of loyal customers is the most important customer of the enterprise. EssencenThe famous 80 /20 laws believe that 20 % of customers at the top create 80 % of the company's profits. William Sherden modified it to 80 / plus / 30 rules, which means that 20 % of customers at the top create 80 % of the company's profits, but half of the profits are 30 % of non -profit at the bottom of the bottom. Customers lost.nTherefore, companies should focus on these existing major customers, rather than those occasional purchases or potential customers.n3. In general analysis, the members of the member system should focus on the main customers of 20 % of the 20 % sales of 80 % of the enterprise. It is precisely because of these customers that the business of the company can continue to operate and continue to operate and develop. This part of customers not only occupy most of the company's income and profits, but also can learn a lot from the relationship established in the past. Because they have used a large number of companies' products, they have the most right to speak about the performance, quality, quality, problems that can be solved, and areas that need to be improved. If you fully communicate with these customers, you can effectively improve the products, thereby improving the competitiveness of corporate products. This important relationship is necessary for the long -term survival of an enterprise, so we must protect this part of customers.nIn addition, because the company's implementation of members may have multiple goals, formulating a multi -level loyalty plan for different levels of members of different levels is a reasonable way. The highest -level members are the most important customers of the company, intermediate members are those who buy them from time to time, and junior members are those potential customers. The higher the level of the member, the more value it provides, and the more valuable membership is.