1 thought on “Discuss how to promote library public welfare activities”
Shawn
Abstract: This article uses the research methods of communication and aesthetics to analyze the importance of the public welfare activities of library public welfare activities, and how to get close to the needs of readers. The analysis of public welfare activity results expressed personal views. Keywords: Library public welfare activity reader group two -way interactive text: Library is a social cause. At present, the role of libraries to promote social progress and improve people's quality has gradually been understood by more and more people, but the whole society has not yet yet been society Form a wide range of library awareness, consciously use the library and feel that there are not many people who are inseparable from the library in life. In order to change such a situation, many libraries have carried out public welfare activities as a bridge to communicate with readers, attracting the public to the library, so that more people understand and understand the library. Because public welfare activities are direct and active knowledge information exchanges and transmission of readers -centered, it is a way of learning that the public is willing to participate and easy to accept. Through the two -way communication between people and listeners, it can achieve integration of knowledge information and information, and The purpose of improving learning effects. High -quality activities can strengthen the social education functions of the library, broaden the service field of library, and improve the service effect of the library. There are many kinds of public welfare activities, such as readers and writers meeting, new books recommendation, poetry recitation, academic lectures, etc., but sometimes some activities have been well planned in the early stage. The cold encounter, the sporadic readers at the event are confusing. Why is the reader so cold about the event? The fundamental problem is to neglect the publicity of public welfare activities. Research on the targeted and auditory relationships of public welfare activities. Many papers have talked about targeted when talking about library public welfare activities. It is mentioned that the library must be passive to active in public welfare activities, and the author believes that the so -called " "Targe" should not be a single mode that one party is accepted by one party, but a target interaction with a relaxed and relaxed. There was a "magic bullet theory" in the history of communication, which means that the information issued by the information sent by the sender, and the receiver received unconditionally. But after the time of time, this understanding is wrong. But in people's production and life now, sometimes this happens. When promoting public welfare activities, libraries often confuse readers' audiences in one place for activities. Each reader exists as an individual. If each individual has the quality and characteristics of each individual, it can be combined into a small number of individuals into a small group to look at it, but the single mentioned earlier The propaganda method makes the reader's expectation of the vision of his audience, so it is impossible to understand the sincerity of the event organizer to the individual, which eventually leads to the lack of attraction to him. Gadamer said in "Truth and Methods" that the ability to understand is a basic limitation of people, and people can live together with each other's understanding. However, if the library emphasizes the initiative as an event organizer, and puts the reader in the passive party, it will destroy this two -way interaction understanding relationship. In the process of building a national learning -oriented society, readers' knowledge and his expectations have gradually been inspired. Many readers who came to the library also have his own targetedness. He knows what he wants to get from the library. Knowing which part of them is interested in, personal seeking constitutes the main purpose of the reader to the library. Library communication knowledge, this communication mode should make readers feel the so -called "use and satisfaction" in the public communication, that is, when the reader uses the public welfare service provided by the library, it has largely satisfied the individual’s individual’s Demand and interest. Imagine that if readers cannot be perceived in the public welfare promotional publicity, then if you hope the reader will pay attention to this activity? In terms of personal interests, a strong social elite is definitely different from an old man in the years. Then if you use the same way to promote the same activity to them, it is obviously inappropriate. In the preliminary planning of the event, we must first consider what the content of the content of this event may be the most interested in, and the reader group who may not dare to be interested, how to choose some flash points from this activity to attract their attention. When publishing the activity information, some suspense can be set in the text instead of launching with the disk, so that you interact with the reader's heart before the event. This kind of interaction is an effective pavement of the activity, and it also breaks the single targetedness of the two sides. In the modern western philosophy, Habermas proposed "complete symmetry", pointing out that no one has absolute privileges and advantageous words, and the two sides are constantly changing. If the library can spend some efforts in the early stage of public welfare activities, divide readers from representative readers and segmented their respective needs, and then come to the next publicity to get effective information from the reader. So as to achieve "complete symmetry" interaction with readers. The propaganda of the specific methods of public welfare activities of the second library public welfare activity is realized through specific publicity methods. Therefore, the method of studying the promotion of library should be carefully studied. The promotion method of libraries for public welfare activities should be flexible and diverse. It is not single. It is different from the publicity of readers. Different objects are different from the type of activity. Different objects should be used to promote affinity, appeal and cohesion. Only by adopting a method of publicity and flexibility, can the vitality of publicity be guaranteed. The library's promotion of the event according to the advantages of each library can be transmitted through text, or the dynamic dissemination of the image. The dissemination effect. 1. The publicity method of the Internet as an intermediary Library usually responds to the basic situation of the readers of the museum. Reader groups carry out key publicity. At the same time, it is good to use the convenience conditions of the Internet for activities. Library establishes information websites, collects information, webpage production, text, forms, pictures and other database development, and adds and update information resources at any time to form information release platforms. In addition to the homepage of the library's website, you can establish an additional library -specific blog or library -specific chat group to publish the library public welfare activities on the Internet in time. The blog and chat group can play a role in interacting with readers than the homepage. Essence For readers who do not often log in to the Internet, you can adopt the reader's mobile phone number into the library special network group sending tools, such as Fetion, and the reader will be explained through SMS information as soon as possible. The network sending tool is usually not charged, so that the promotional cost can be reduced, but the publicity effect is not discounted. For different reader groups, the content of SMS should be different. For example, the same as a writer meeting, a certain type of reader group can emphasize the life experience of the writer for reference for readers, and the content of the author's recent creation of the writer's recent creation can be preferred. 2. Propaganda methods based on exhibition boards and leaflets In the use of exhibition boards and leaflet propaganda, layout design is as important as text expressions. In terms of layout design, the overall layout style and color of the exhibition board or leaflet should be determined according to the content and publicity needs of public welfare activities. In terms of the overall color, it is necessary to choose the understanding of the color in accordance with everyone. , Red and yellow is a festive color. In order to make the exhibition board rich in the strong visual effects, the primary color and its color supplement can be used in the main color selection of the display board, because the color supplement will make people visually balance and promote each other, so that they are towards their own characteristics The direction is further strengthened. At the same time, the color should be distinguished from the notifications, notices, etc. that are set in the museum or all year round. The position of the display board should be eye -catching. You can choose the entrance of the library hall and the entrance of each reading room. The single version should be simple, and the theme is prominent, so that readers can know the time, place and basic content of the activity at a glance. The font size of the leaflet can be selected as much as possible so that elderly readers can understand the contents of the leaflet without much money. In addition to the relevant information mentioned above in the text expressions, the relevant information and place of the activity time and place should be prominent. It should be noted that the content and purpose of public welfare activities should be explained. Try to avoid some official talks and talk about the topic of interesting readers. However, the topic should be presented so that it can effectively stimulate the enthusiasm of readers to participate in the event. If possible libraries, the promotional content can be distributed to different leaflets according to different target readers. 3. Use readers' interpersonal communication propaganda methods. In addition to using publicity methods such as networks, exhibition boards, and leaflets, interpersonal communication should not be ignored during public welfare activities in the library. Interpersonal communication, as the oldest and traditional way of communication, is a effective way of publicity because of its characteristics. Readers' interpersonal transmission of public welfare activities, that is, passed, can allow the event organizer library to obtain feedback information at a faster rate, while promoting the improvement of publicity activities. Because interpersonal communication does not need to pass through the intermediary role of the media, through the direct interaction of interpersonal relationships, it is reasonable to understand the feedback information and re -adjust the publicity strategy and methods. Interpersonal propaganda between readers can often achieve the effect of less than half the effort. The library should mobilize their enthusiasm for readers who often participate in the event, become friends with readers, and discuss each event. If possible, let readers participate in the new issue planning. The reader's publicity within his own scope is the second development of the previous publicity work of the library. While the secondary development of the promotion of the activity promotion work service chain, it can greatly enhance the influence and radiation of the activity brand. The analysis of the three pairs of publicity results The publicity of public welfare activities is not only reflected in the event before the event, the promotional effect of the promotion at the scene at the time of the event is a summary of the experience of this promotional activity. It is also for the future. It is also for the future. It is also for the future. The promotion of the event laid a better foundation. At the public welfare activity site, first of all, you can perceive the welcome and response of the readers from the participants. Refer to the reader group with reference to the event planning time. It should be adjusted in time when planning and publicity should be adjusted in a timely manner to broaden their horizons. It is not a bad thing for the expectations of the reader group. The combination of good analysis and integration may be found to find a new level of readers' groups, which will not be helpful for future public welfare activities. In addition, readers should be collected in time after the event, and constructive opinions on readers should be adopted. The reader's attention is the motivation for the library to further improve the service content and improve the quality of service. Strengthening the publicity of library public welfare activities can make more people realize the important role of libraries in human life, form a wide range of library awareness, expand the impact of the library, and create a good creation for the development of the library cause The social environment lays a solid foundation. In order to achieve the expected results, in addition to the detailed and accurate analysis of the propaganda results of the propaganda methods mentioned in this article, the careful planning and on -site organization of the event content are also essential.
Abstract: This article uses the research methods of communication and aesthetics to analyze the importance of the public welfare activities of library public welfare activities, and how to get close to the needs of readers. The analysis of public welfare activity results expressed personal views. Keywords: Library public welfare activity reader group two -way interactive text: Library is a social cause. At present, the role of libraries to promote social progress and improve people's quality has gradually been understood by more and more people, but the whole society has not yet yet been society Form a wide range of library awareness, consciously use the library and feel that there are not many people who are inseparable from the library in life. In order to change such a situation, many libraries have carried out public welfare activities as a bridge to communicate with readers, attracting the public to the library, so that more people understand and understand the library. Because public welfare activities are direct and active knowledge information exchanges and transmission of readers -centered, it is a way of learning that the public is willing to participate and easy to accept. Through the two -way communication between people and listeners, it can achieve integration of knowledge information and information, and The purpose of improving learning effects. High -quality activities can strengthen the social education functions of the library, broaden the service field of library, and improve the service effect of the library. There are many kinds of public welfare activities, such as readers and writers meeting, new books recommendation, poetry recitation, academic lectures, etc., but sometimes some activities have been well planned in the early stage. The cold encounter, the sporadic readers at the event are confusing. Why is the reader so cold about the event? The fundamental problem is to neglect the publicity of public welfare activities. Research on the targeted and auditory relationships of public welfare activities. Many papers have talked about targeted when talking about library public welfare activities. It is mentioned that the library must be passive to active in public welfare activities, and the author believes that the so -called " "Targe" should not be a single mode that one party is accepted by one party, but a target interaction with a relaxed and relaxed. There was a "magic bullet theory" in the history of communication, which means that the information issued by the information sent by the sender, and the receiver received unconditionally. But after the time of time, this understanding is wrong. But in people's production and life now, sometimes this happens. When promoting public welfare activities, libraries often confuse readers' audiences in one place for activities. Each reader exists as an individual. If each individual has the quality and characteristics of each individual, it can be combined into a small number of individuals into a small group to look at it, but the single mentioned earlier The propaganda method makes the reader's expectation of the vision of his audience, so it is impossible to understand the sincerity of the event organizer to the individual, which eventually leads to the lack of attraction to him. Gadamer said in "Truth and Methods" that the ability to understand is a basic limitation of people, and people can live together with each other's understanding. However, if the library emphasizes the initiative as an event organizer, and puts the reader in the passive party, it will destroy this two -way interaction understanding relationship. In the process of building a national learning -oriented society, readers' knowledge and his expectations have gradually been inspired. Many readers who came to the library also have his own targetedness. He knows what he wants to get from the library. Knowing which part of them is interested in, personal seeking constitutes the main purpose of the reader to the library. Library communication knowledge, this communication mode should make readers feel the so -called "use and satisfaction" in the public communication, that is, when the reader uses the public welfare service provided by the library, it has largely satisfied the individual’s individual’s Demand and interest. Imagine that if readers cannot be perceived in the public welfare promotional publicity, then if you hope the reader will pay attention to this activity? In terms of personal interests, a strong social elite is definitely different from an old man in the years. Then if you use the same way to promote the same activity to them, it is obviously inappropriate. In the preliminary planning of the event, we must first consider what the content of the content of this event may be the most interested in, and the reader group who may not dare to be interested, how to choose some flash points from this activity to attract their attention. When publishing the activity information, some suspense can be set in the text instead of launching with the disk, so that you interact with the reader's heart before the event. This kind of interaction is an effective pavement of the activity, and it also breaks the single targetedness of the two sides. In the modern western philosophy, Habermas proposed "complete symmetry", pointing out that no one has absolute privileges and advantageous words, and the two sides are constantly changing. If the library can spend some efforts in the early stage of public welfare activities, divide readers from representative readers and segmented their respective needs, and then come to the next publicity to get effective information from the reader. So as to achieve "complete symmetry" interaction with readers. The propaganda of the specific methods of public welfare activities of the second library public welfare activity is realized through specific publicity methods. Therefore, the method of studying the promotion of library should be carefully studied. The promotion method of libraries for public welfare activities should be flexible and diverse. It is not single. It is different from the publicity of readers. Different objects are different from the type of activity. Different objects should be used to promote affinity, appeal and cohesion. Only by adopting a method of publicity and flexibility, can the vitality of publicity be guaranteed. The library's promotion of the event according to the advantages of each library can be transmitted through text, or the dynamic dissemination of the image. The dissemination effect. 1. The publicity method of the Internet as an intermediary Library usually responds to the basic situation of the readers of the museum. Reader groups carry out key publicity. At the same time, it is good to use the convenience conditions of the Internet for activities. Library establishes information websites, collects information, webpage production, text, forms, pictures and other database development, and adds and update information resources at any time to form information release platforms. In addition to the homepage of the library's website, you can establish an additional library -specific blog or library -specific chat group to publish the library public welfare activities on the Internet in time. The blog and chat group can play a role in interacting with readers than the homepage. Essence For readers who do not often log in to the Internet, you can adopt the reader's mobile phone number into the library special network group sending tools, such as Fetion, and the reader will be explained through SMS information as soon as possible. The network sending tool is usually not charged, so that the promotional cost can be reduced, but the publicity effect is not discounted. For different reader groups, the content of SMS should be different. For example, the same as a writer meeting, a certain type of reader group can emphasize the life experience of the writer for reference for readers, and the content of the author's recent creation of the writer's recent creation can be preferred. 2. Propaganda methods based on exhibition boards and leaflets In the use of exhibition boards and leaflet propaganda, layout design is as important as text expressions. In terms of layout design, the overall layout style and color of the exhibition board or leaflet should be determined according to the content and publicity needs of public welfare activities. In terms of the overall color, it is necessary to choose the understanding of the color in accordance with everyone. , Red and yellow is a festive color. In order to make the exhibition board rich in the strong visual effects, the primary color and its color supplement can be used in the main color selection of the display board, because the color supplement will make people visually balance and promote each other, so that they are towards their own characteristics The direction is further strengthened. At the same time, the color should be distinguished from the notifications, notices, etc. that are set in the museum or all year round. The position of the display board should be eye -catching. You can choose the entrance of the library hall and the entrance of each reading room. The single version should be simple, and the theme is prominent, so that readers can know the time, place and basic content of the activity at a glance. The font size of the leaflet can be selected as much as possible so that elderly readers can understand the contents of the leaflet without much money. In addition to the relevant information mentioned above in the text expressions, the relevant information and place of the activity time and place should be prominent. It should be noted that the content and purpose of public welfare activities should be explained. Try to avoid some official talks and talk about the topic of interesting readers. However, the topic should be presented so that it can effectively stimulate the enthusiasm of readers to participate in the event. If possible libraries, the promotional content can be distributed to different leaflets according to different target readers. 3. Use readers' interpersonal communication propaganda methods. In addition to using publicity methods such as networks, exhibition boards, and leaflets, interpersonal communication should not be ignored during public welfare activities in the library. Interpersonal communication, as the oldest and traditional way of communication, is a effective way of publicity because of its characteristics. Readers' interpersonal transmission of public welfare activities, that is, passed, can allow the event organizer library to obtain feedback information at a faster rate, while promoting the improvement of publicity activities. Because interpersonal communication does not need to pass through the intermediary role of the media, through the direct interaction of interpersonal relationships, it is reasonable to understand the feedback information and re -adjust the publicity strategy and methods. Interpersonal propaganda between readers can often achieve the effect of less than half the effort. The library should mobilize their enthusiasm for readers who often participate in the event, become friends with readers, and discuss each event. If possible, let readers participate in the new issue planning. The reader's publicity within his own scope is the second development of the previous publicity work of the library. While the secondary development of the promotion of the activity promotion work service chain, it can greatly enhance the influence and radiation of the activity brand. The analysis of the three pairs of publicity results The publicity of public welfare activities is not only reflected in the event before the event, the promotional effect of the promotion at the scene at the time of the event is a summary of the experience of this promotional activity. It is also for the future. It is also for the future. It is also for the future. The promotion of the event laid a better foundation. At the public welfare activity site, first of all, you can perceive the welcome and response of the readers from the participants. Refer to the reader group with reference to the event planning time. It should be adjusted in time when planning and publicity should be adjusted in a timely manner to broaden their horizons. It is not a bad thing for the expectations of the reader group. The combination of good analysis and integration may be found to find a new level of readers' groups, which will not be helpful for future public welfare activities. In addition, readers should be collected in time after the event, and constructive opinions on readers should be adopted. The reader's attention is the motivation for the library to further improve the service content and improve the quality of service. Strengthening the publicity of library public welfare activities can make more people realize the important role of libraries in human life, form a wide range of library awareness, expand the impact of the library, and create a good creation for the development of the library cause The social environment lays a solid foundation. In order to achieve the expected results, in addition to the detailed and accurate analysis of the propaganda results of the propaganda methods mentioned in this article, the careful planning and on -site organization of the event content are also essential.