1 thought on “Fast food market research report model essay”
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Fanfan Market Report Fan Essay 1: With the development of the economy, college students' requirements for diets of life have also increased. Their rhythm of life is very compact. time. The Zhongshan College of Electronic Science and Technology is in the development stage of development, and the number of students has exceeded 10,000. The needs. So the potential market for fast food is relatively large. For entrepreneurs who are intending to use students as the target market; entrepreneurs who open new brands near the school, in -depth research on college students' dietary consumption requirements is very important. College students. As a younger generation with knowledge, a younger generation is the most likely to accept new things and new concepts of all consumers. Grasping their stomach may be a consumer market that has earned a stable earnings on campus. Therefore, our group conducted a three -day student in our college to create a fast -food restaurant mainly to provide fixed fast food near the school. Provide more choices for students' meals, and also provide a strong basis for our entrepreneurship. . This survey method This questionnaires use street interception to choose survey target objects and Sample. The cost of using this method is low, and it can directly inspire the respondents to make the respondent's answer closer to our survey purpose. . This survey instructions: this time The research target of the survey is Zhongshan College of Electronic Science and Technology. In 2006-10-28-2006-11-1, the students of our college used questionnaires to conduct a questionnaire. Various data, the questionnaire is filled in by the investigation, or the investigator is filled in according to the inquiries of the investigator. After the questionnaire is neatly filled in, the investigator will be recovered uniformly. The average visits per questionnaire for each questionnaire is 5-6 minutes. A total of 160 questionnaires were distributed in this survey, and 160 were recovered, of which 160 valid questionnaires, 100%of the questionnaire recovery rate. This survey adopts street interception. The setting of the setting is now analyzed as follows: 1. The gender of the survey is: the number of people who choose to be investigated is several percent Male 67 160 42% women 93 160 58% survey survey It shows that girls' respondents are a few percentage points higher than boys, but they generally become average. 2. The cost of spending on meals every day The number of people who are investigated by the number of people are investigated A, 10 yuan below 59 160 37% B, 10 yuan ~ 15 yuan 75 75 75 75 75 75 75 160 47% C, 16 yuan ~ 20 yuan 20 160 13% D, 20 yuan above 6 160 4% According to the survey data, 46%of students think that the average fast food is per person per person The best consumption is 10 ~ 15 yuan, and 37%of students think that less than 10 yuan is reasonable, and only 17%of the choice price of more than 16-20 yuan, indicating that college students are mainly low-end consumption. According to these two price restaurants fast food, fast food restaurants fast food The price should float around 10. Attach more consumers with low prices. . The number of meals for meals within one month The number of persons who are investigated by the number of people a, no 12 160 8% B, 1 ~ 5 times 96 160 62% r C, 6 ~ 10 times 32 160 21% D, 11 times above 15 160 10% The number of times the number of meals near the school in the questionnaire, from the summary data, you can get each of them. The proportion of options is 8%, 62%, 21%, and 10%. It can be seen that 98%of students have the habit of eating outside school, and the number of times is concentrated in 1 to 5 times a week. The market potential is great. 14. The reason you will choose to eat outside the fast food restaurant is 1. The cafeteria is not closed 2. It is more convenient for meals in fast food restaurants . 15. Several fast food restaurants you often go to 1. Shaxian snack , Wallace n 3. Yoshino 4. Jeju Island 5. Nankan north 6, Petersburg 7. Food Plaza on the second floor of Financial Shopping 8. Snack bars in Xuefu District 5. Do you think you can accept The reasonable fast food price is: the number of people who choose to be investigated a, 5 yuan 84 160 55% B, 6 yuan 51 160 33% C, 7 yuan 12 160 8% D, 8 yuan 4 160 3% E, 8 yuan or more From the analysis data, the respondents concentrated to 5-6 yuan. %, 33%, and only 12%of those with a price of 8 yuan and 8 yuan. It can be seen that the price standard of 5-6 yuan is the most accepted by most students. 6. Do you think the factors that can best affect your consumer choice (double selection) The number of selection of the number of people is investigated per percentage A. The speed of serving 58 160 18% B. The quality of the meal 102 160 32% C. The richness of the dishes 45 160 14% D. The comfort of the environment 48 160 15% E, the location of the fast food restaurant is located 51 160 16% r F. The attitude of service 16 160 5% In the analysis data can be seen, the respondents are more towards the quality of the meal, the speed of serving, in terms of ensuring the richness of the dishes, the comfort of the environment, the comfort of the environment, the environment of the environment, the comfort of the environment, the comfort of the environment, and the comfort of the environment, the comfort of the environment, the comfort of the environment, the comfort of the environment, and the comfort of the environment. At the same time as the service attitude, fast food restaurants should focus on strengthening these two services and will become the characteristic of the restaurant. 4. What do you think of the shortcomings of fast food restaurants near the school (double selection): The number of people who choose to be investigated per percentage A. The price is high 15 160 9% B. Environmental discomfort 37 160 23% C. The degree of hygiene 60 160 38% D. It feels that the meal is not delicious. Show: 9%of students think that the price of fast food restaurants near the school is relatively high. Essence Therefore, a fast food restaurant that can attract customers should pay attention to: 1) Do a good job of health and keep the store clean and tidy; Can't be high, it must meet the level of consumption of students; 4) Provide high -quality meals: 5) Choose to open a store closer to the school. 7. The faster way to dine is: the number of people who choose to be investigated A, fixed package 61 160 38% r B, free match 51 160 32% C, is called called That is, 48 160 30% The survey results show that the interviewees' opinions on the three meals of fixed packages, free mixing, and immediately frying are average, but in these three items The people are slightly higher than the other two items. It can be seen that choosing a fixed package for the meal method of our restaurant still has a certain market space. 8. After ordering in the restaurant, the most reasonable waiting time range you can accept is? 5 ~ 6 minutes 63 160 39% C, 7 ~ 8 minutes 25 160 16% D, 9 ~ 10 minutes 2 160 1% 3 ~ 4 minutes are set as acceptable waiting time for 44%, 5-6 minutes are set as acceptable waiting time for 39%, and 7-8 minutes are set as acceptable waiting time for 16%, 9 ~ 9 ~ 10 minutes account for 1%, and the proportion of 3 to 4 minutes is large. It reflects that the interviewee's speed of serving the fast food restaurant hopes to be as short as possible for the meal time. Therefore, we choose to use the shortest fixed package for meals as a meal method, which is in line with the expectations of most students. 9. The type of fixed package for the most popular fast food restaurant is: (Double selection) The number of selected persons is investigated per percentage A, rice 140 160 50% B, pink 35 160 8% C, noodles 53 160 20% D, porridge 92 160 22% It reflected from the questionnaire, the interviewees tend to choose the type of "rice and porridge" fixed for fixed packages, It accounted for 72%of the number of interviewees, a large proportion. It is better to choose the type provided by the fixed package. In addition, 28%of the number of interviewees based on the type of "noodles and powder" is selected as a fixed package. Although the proportion is small, in addition to setting rice and porridge as a fixed package, the type of noodles is provided in an appropriate amount. Meeting the needs of consumers is more beneficial to better development of fast food restaurants. rn 10、固定套餐的搭配方式： 选择人数被调查人数百分比rn A、饭 主菜 青菜 例汤89 160 56%rn B、饭 主菜 青菜 Soda 20 160 13% C, rice main dishes green vegetables soy milk 13 160 8% D, rice main vegetables greens dessert 38 160 2% : In the matching method mentioned in the questionnaire, most of the respondents tend to use the matching method of "rice main vegetables green vegetables soup", accounting for 55%, and the remaining three items account for 13%, 8, 8, 8, 8, 8%, 8, and 8, respectively. %, 24%, can be seen that the interviewees are more traditional than paying attention to diet, so the choice of matching is more traditional. In addition, in the "Rice Main Cen Vegetables Soda" options, although only 13%of them, the option data is found to be selected as boys. Due to the summary of the questionnaire survey, it was found that interviews were found to be interviewed. The proportion of men among men is smaller than women, so the survey results of the questionnaire may be limited. Therefore, we choose to match the matching set of fixed packages. It should also provide a fixed package matching method with "rice main dishes greens soda". 11. Do you want a new fast food restaurant near the school? 1. Hope 2. Do not want 12. If a new fast food restaurant is opened, you want its location to choose? Choose? The number of people surveyed by the number of people A. 59 160 37% r r B. 72 160 45% C. R n The survey results show that 82%of students hope that the Jiale Fast Fast Restaurant will open near the north gate of the college or the main gate, most of which are expected to open near the North Gate. According to the consumer market, there are 9 dormitory in the North Gate. There are 2 dormitories in the new dormitory. There are relatively few fast food restaurants in the nearby new dormitory. The market competition is relatively small, but the market development space is narrow, and the market space in Beimen is large, but the competition in fast food restaurants is very fierce. The fast -food restaurants are all called fried types. After ordering, customers have been waiting for a long time. The circulation speed is slow, which has a great advantage in providing a fixed package and forming a difference with other competitors, which can attract more customers. 13. If you are satisfied with the food and services provided by the fast restaurant, will you recommend it to your friends? B. No 9 160 6% The survey shows that 94%of students will recommend our restaurants to others when they are satisfied with our service, which means that if we let customers in all aspects such as food or service, customers will allow customers If you are satisfied, our popularity and reputation will be quickly improved. . Conclusion (1) With the continuous expansion of the enrollment scale of the University of Electronic Science and Technology, the expansion speed of the school cafeteria, working hours, service quality can not meet the needs of the majority of teachers and students. Therefore, it will have a lot of market potential to open a quality and distinctive fast food restaurants near the school. To this end, we conducted a market survey of the rationality of this ideal plan. The survey results show that it is completely reasonable to open such a fast food restaurant near the school. It is important to design the operation mode of the entire fast food restaurant according to the needs of students. (2) Analysis of the restaurant's advantages During the survey, we conducted a questionnaire survey of 160 students from Zhongshan College. From their serious answers, we learned that the choice of geographical location of fast food restaurants was selected. In particular, the school is divided into three accommodation locations. Among them, there are the most people in the north gate, the most popular, and the market space is huge, but at the same time, there are several fast food restaurants on the North Gate. They have formed a certain scale. There are also some fixed customer bases, so to stand out among many competitors, we must emphasize their own characteristics. Whether it is the quality of the meal, the comfort of the environment, the comfort of the environment must be carefully considered as possible. From all -round, full -angle to meet the needs of the majority of students. (3) Analysis of the disadvantage of the restaurant: Bet based on the survey results, it may be based on the convenience of dining. More people choose to set up fast food restaurants at the school gate. However, as far as the current situation, there is also a disadvantage to open a fast food restaurant at the school gate. First of all, many students have become accustomed to the queuing life of the university canteen. They feel that they have to go to the rice room and squeeze to have a more university life atmosphere. To some extent, it is also a kind of inertial life. Generally, fast food restaurants want to want to. I am afraid that there is still some difficulty to change everyone's habit; secondly, there are a lot of various fast food restaurants at the school gate. Thinking, so the requirements for new fast food restaurants are generally high. If you want to get everyone’s recognition, you need a process, and if you do n’t meet everyone’s appetite, it is easy to be abandoned by everyone. It is not uncommon on the north gate of our school. (6) Suggestion: The service quality, price positioning, atmosphere of the restaurant: C selection to open a fast dining restaurant at the school gate. Since the consumer group is a relatively picky college student, the quality of service is very good It is important, the service attitude must be good, otherwise it will not be accepted by everyone; the speed of serving must be fast. You must know that the time of college students is very valuable, especially those who are obsessed with playing games. No, if you have to wait for a long time to eat a fast food, it is better to go to the dining room. The positioning of the price is also very important. Generally, don't set too high. The price level of fast food on campus is 5-6 yuan. Of course, you prefer to eat it. To be accepted by everyone. It's atmosphere in the store, I depend on the level of the restaurant. If it is just a normal fast food restaurant, everyone will not wear too much time in the store, so there is no need to make too many tricks in the store. Just give it to give it. Everyone is a clean and comfortable atmosphere. Don't give you a sense of oppression. The layout in the store is best spacious. Fast food market survey report samples 2: Fast food product definition and classification Chapter 1 The main economic characteristics of the Chinese fast food market -, product summary n 1. Product classification 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 . The background of various products 3. Overview of the industrial chain . The position of the fast food industry in the national economy . The economic operation environment of the fast food industry . . The life cycle analysis of fast food products 6. Market entry/exit barriers 7. Profit level of fast food industry Chapter 2 Fast Food Products Analysis , 2005 -In 2008 fast food industry production scale and growth rate . Regional distribution conditions three, 2009-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2019-2019-2019-2012-2012-2012-2012-2012-2012-2012-fast food industry production capacity change trend . Industry leaders' production status and product strategy . The problems of the production of fast food industry Chapter 3 Fast Food Industry Market Analysis . Fast food industry chain , 2005-2008 Chinese fast food market scale and growth rate . Factors affecting the market size of fast food products . The size of the fast food market and growth rate forecast of the fast food market in 2009-2012, 2005-2008 key enterprises' market share and change 6. The development of the fast food market development Potential analysis . The development trend of market demand Chapter 4 The Fast Food Industry Regional Market Analysis In 2008, the market size and proportion of fast food products in various provinces and cities , 2009-2012 In the year, the market size and proportion of fast food products in each province and cities . Deep analysis of the fast food market status of key provinces and cities Chapter 5 Fast food subdivision product market analysis . Products of various products Features . The market scale of each segmented product three, 2009-2012, the market size and growth rate of each segment of each segment . n Chapter 6 Fast Food Product Price Analysis 1. Price elasticity of fast food products . The relationship between the price and cost of fast food products . Price and price strategy of major fast food enterprises . The role of price in the fast food market competition
Fanfan Market Report Fan Essay 1: With the development of the economy, college students' requirements for diets of life have also increased. Their rhythm of life is very compact. time. The Zhongshan College of Electronic Science and Technology is in the development stage of development, and the number of students has exceeded 10,000. The needs. So the potential market for fast food is relatively large. For entrepreneurs who are intending to use students as the target market; entrepreneurs who open new brands near the school, in -depth research on college students' dietary consumption requirements is very important. College students. As a younger generation with knowledge, a younger generation is the most likely to accept new things and new concepts of all consumers. Grasping their stomach may be a consumer market that has earned a stable earnings on campus. Therefore, our group conducted a three -day student in our college to create a fast -food restaurant mainly to provide fixed fast food near the school. Provide more choices for students' meals, and also provide a strong basis for our entrepreneurship.
. This survey method
This questionnaires use street interception to choose survey target objects and Sample. The cost of using this method is low, and it can directly inspire the respondents to make the respondent's answer closer to our survey purpose.
. This survey instructions:
this time The research target of the survey is Zhongshan College of Electronic Science and Technology. In 2006-10-28-2006-11-1, the students of our college used questionnaires to conduct a questionnaire. Various data, the questionnaire is filled in by the investigation, or the investigator is filled in according to the inquiries of the investigator. After the questionnaire is neatly filled in, the investigator will be recovered uniformly. The average visits per questionnaire for each questionnaire is 5-6 minutes. A total of 160 questionnaires were distributed in this survey, and 160 were recovered, of which 160 valid questionnaires, 100%of the questionnaire recovery rate. This survey adopts street interception. The setting of the setting is now analyzed as follows:
1. The gender of the survey is: the number of people who choose to be investigated is several percent
Male 67 160 42%
women 93 160 58%
survey survey It shows that girls' respondents are a few percentage points higher than boys, but they generally become average.
2. The cost of spending on meals every day
The number of people who are investigated by the number of people are investigated
A, 10 yuan below 59 160 37%
B, 10 yuan ~ 15 yuan 75 75 75 75 75 75 75 160 47%
C, 16 yuan ~ 20 yuan 20 160 13%
D, 20 yuan above 6 160 4%
According to the survey data, 46%of students think that the average fast food is per person per person The best consumption is 10 ~ 15 yuan, and 37%of students think that less than 10 yuan is reasonable, and only 17%of the choice price of more than 16-20 yuan, indicating that college students are mainly low-end consumption. According to these two price restaurants fast food, fast food restaurants fast food The price should float around 10. Attach more consumers with low prices.
. The number of meals for meals within one month
The number of persons who are investigated by the number of people
a, no 12 160 8%
B, 1 ~ 5 times 96 160 62% r
C, 6 ~ 10 times 32 160 21%
D, 11 times above 15 160 10%
The number of times the number of meals near the school in the questionnaire, from the summary data, you can get each of them. The proportion of options is 8%, 62%, 21%, and 10%. It can be seen that 98%of students have the habit of eating outside school, and the number of times is concentrated in 1 to 5 times a week. The market potential is great.
14. The reason you will choose to eat outside the fast food restaurant is
1. The cafeteria is not closed
2. It is more convenient for meals in fast food restaurants
.
15. Several fast food restaurants you often go to
1. Shaxian snack
, Wallace n 3. Yoshino
4. Jeju Island
5. Nankan north
6, Petersburg
7. Food Plaza on the second floor of Financial Shopping
8. Snack bars in Xuefu District
5. Do you think you can accept The reasonable fast food price is: the number of people who choose to be investigated
a, 5 yuan 84 160 55%
B, 6 yuan 51 160 33%
C, 7 yuan 12 160 8%
D, 8 yuan 4 160 3%
E, 8 yuan or more
From the analysis data, the respondents concentrated to 5-6 yuan. %, 33%, and only 12%of those with a price of 8 yuan and 8 yuan. It can be seen that the price standard of 5-6 yuan is the most accepted by most students.
6. Do you think the factors that can best affect your consumer choice (double selection) The number of selection of the number of people is investigated per percentage
A. The speed of serving 58 160 18%
B. The quality of the meal 102 160 32%
C. The richness of the dishes 45 160 14%
D. The comfort of the environment 48 160 15%
E, the location of the fast food restaurant is located 51 160 16% r
F. The attitude of service 16 160 5%
In the analysis data can be seen, the respondents are more towards the quality of the meal, the speed of serving, in terms of ensuring the richness of the dishes, the comfort of the environment, the comfort of the environment, the environment of the environment, the comfort of the environment, the comfort of the environment, and the comfort of the environment, the comfort of the environment, the comfort of the environment, the comfort of the environment, and the comfort of the environment. At the same time as the service attitude, fast food restaurants should focus on strengthening these two services and will become the characteristic of the restaurant.
4. What do you think of the shortcomings of fast food restaurants near the school (double selection): The number of people who choose to be investigated per percentage
A. The price is high 15 160 9%
B. Environmental discomfort 37 160 23%
C. The degree of hygiene 60 160 38%
D. It feels that the meal is not delicious. Show: 9%of students think that the price of fast food restaurants near the school is relatively high. Essence
Therefore, a fast food restaurant that can attract customers should pay attention to: 1) Do a good job of health and keep the store clean and tidy; Can't be high, it must meet the level of consumption of students; 4) Provide high -quality meals: 5) Choose to open a store closer to the school.
7. The faster way to dine is: the number of people who choose to be investigated
A, fixed package 61 160 38% r
B, free match 51 160 32%
C, is called called That is, 48 160 30%
The survey results show that the interviewees' opinions on the three meals of fixed packages, free mixing, and immediately frying are average, but in these three items The people are slightly higher than the other two items. It can be seen that choosing a fixed package for the meal method of our restaurant still has a certain market space.
8. After ordering in the restaurant, the most reasonable waiting time range you can accept is? 5 ~ 6 minutes 63 160 39%
C, 7 ~ 8 minutes 25 160 16%
D, 9 ~ 10 minutes 2 160 1%
3 ~ 4 minutes are set as acceptable waiting time for 44%, 5-6 minutes are set as acceptable waiting time for 39%, and 7-8 minutes are set as acceptable waiting time for 16%, 9 ~ 9 ~ 10 minutes account for 1%, and the proportion of 3 to 4 minutes is large. It reflects that the interviewee's speed of serving the fast food restaurant hopes to be as short as possible for the meal time. Therefore, we choose to use the shortest fixed package for meals as a meal method, which is in line with the expectations of most students.
9. The type of fixed package for the most popular fast food restaurant is: (Double selection) The number of selected persons is investigated per percentage
A, rice 140 160 50%
B, pink 35 160 8%
C, noodles 53 160 20%
D, porridge 92 160 22%
It reflected from the questionnaire, the interviewees tend to choose the type of "rice and porridge" fixed for fixed packages, It accounted for 72%of the number of interviewees, a large proportion. It is better to choose the type provided by the fixed package. In addition, 28%of the number of interviewees based on the type of "noodles and powder" is selected as a fixed package. Although the proportion is small, in addition to setting rice and porridge as a fixed package, the type of noodles is provided in an appropriate amount. Meeting the needs of consumers is more beneficial to better development of fast food restaurants. rn 10、固定套餐的搭配方式： 选择人数被调查人数百分比rn A、饭 主菜 青菜 例汤89 160 56%rn B、饭 主菜 青菜 Soda 20 160 13%
C, rice main dishes green vegetables soy milk 13 160 8%
D, rice main vegetables greens dessert 38 160 2%
: In the matching method mentioned in the questionnaire, most of the respondents tend to use the matching method of "rice main vegetables green vegetables soup", accounting for 55%, and the remaining three items account for 13%, 8, 8, 8, 8, 8%, 8, and 8, respectively. %, 24%, can be seen that the interviewees are more traditional than paying attention to diet, so the choice of matching is more traditional. In addition, in the "Rice Main Cen Vegetables Soda" options, although only 13%of them, the option data is found to be selected as boys. Due to the summary of the questionnaire survey, it was found that interviews were found to be interviewed. The proportion of men among men is smaller than women, so the survey results of the questionnaire may be limited. Therefore, we choose to match the matching set of fixed packages. It should also provide a fixed package matching method with "rice main dishes greens soda".
11. Do you want a new fast food restaurant near the school?
1. Hope 2. Do not want
12. If a new fast food restaurant is opened, you want its location to choose? Choose? The number of people surveyed by the number of people
A. 59 160 37% r r
B. 72 160 45%
C. R n The survey results show that 82%of students hope that the Jiale Fast Fast Restaurant will open near the north gate of the college or the main gate, most of which are expected to open near the North Gate. According to the consumer market, there are 9 dormitory in the North Gate. There are 2 dormitories in the new dormitory. There are relatively few fast food restaurants in the nearby new dormitory. The market competition is relatively small, but the market development space is narrow, and the market space in Beimen is large, but the competition in fast food restaurants is very fierce. The fast -food restaurants are all called fried types. After ordering, customers have been waiting for a long time. The circulation speed is slow, which has a great advantage in providing a fixed package and forming a difference with other competitors, which can attract more customers.
13. If you are satisfied with the food and services provided by the fast restaurant, will you recommend it to your friends? B. No 9 160 6%
The survey shows that 94%of students will recommend our restaurants to others when they are satisfied with our service, which means that if we let customers in all aspects such as food or service, customers will allow customers If you are satisfied, our popularity and reputation will be quickly improved.
. Conclusion
(1) With the continuous expansion of the enrollment scale of the University of Electronic Science and Technology, the expansion speed of the school cafeteria, working hours, service quality can not meet the needs of the majority of teachers and students. Therefore, it will have a lot of market potential to open a quality and distinctive fast food restaurants near the school. To this end, we conducted a market survey of the rationality of this ideal plan. The survey results show that it is completely reasonable to open such a fast food restaurant near the school. It is important to design the operation mode of the entire fast food restaurant according to the needs of students.
(2) Analysis of the restaurant's advantages
During the survey, we conducted a questionnaire survey of 160 students from Zhongshan College. From their serious answers, we learned that the choice of geographical location of fast food restaurants was selected. In particular, the school is divided into three accommodation locations. Among them, there are the most people in the north gate, the most popular, and the market space is huge, but at the same time, there are several fast food restaurants on the North Gate. They have formed a certain scale. There are also some fixed customer bases, so to stand out among many competitors, we must emphasize their own characteristics. Whether it is the quality of the meal, the comfort of the environment, the comfort of the environment must be carefully considered as possible. From all -round, full -angle to meet the needs of the majority of students.
(3) Analysis of the disadvantage of the restaurant:
Bet based on the survey results, it may be based on the convenience of dining. More people choose to set up fast food restaurants at the school gate. However, as far as the current situation, there is also a disadvantage to open a fast food restaurant at the school gate. First of all, many students have become accustomed to the queuing life of the university canteen. They feel that they have to go to the rice room and squeeze to have a more university life atmosphere. To some extent, it is also a kind of inertial life. Generally, fast food restaurants want to want to. I am afraid that there is still some difficulty to change everyone's habit; secondly, there are a lot of various fast food restaurants at the school gate. Thinking, so the requirements for new fast food restaurants are generally high. If you want to get everyone’s recognition, you need a process, and if you do n’t meet everyone’s appetite, it is easy to be abandoned by everyone. It is not uncommon on the north gate of our school.
(6) Suggestion:
The service quality, price positioning, atmosphere of the restaurant:
C selection to open a fast dining restaurant at the school gate. Since the consumer group is a relatively picky college student, the quality of service is very good It is important, the service attitude must be good, otherwise it will not be accepted by everyone; the speed of serving must be fast. You must know that the time of college students is very valuable, especially those who are obsessed with playing games. No, if you have to wait for a long time to eat a fast food, it is better to go to the dining room. The positioning of the price is also very important. Generally, don't set too high. The price level of fast food on campus is 5-6 yuan. Of course, you prefer to eat it. To be accepted by everyone.
It's atmosphere in the store, I depend on the level of the restaurant. If it is just a normal fast food restaurant, everyone will not wear too much time in the store, so there is no need to make too many tricks in the store. Just give it to give it. Everyone is a clean and comfortable atmosphere. Don't give you a sense of oppression. The layout in the store is best spacious.
Fast food market survey report samples 2: Fast food product definition and classification
Chapter 1 The main economic characteristics of the Chinese fast food market
-, product summary n 1. Product classification
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 . The background of various products
3. Overview of the industrial chain
. The position of the fast food industry in the national economy
. The economic operation environment of the fast food industry
.
. The life cycle analysis of fast food products
6. Market entry/exit barriers
7. Profit level of fast food industry
Chapter 2 Fast Food Products Analysis
, 2005 -In 2008 fast food industry production scale and growth rate
. Regional distribution conditions
three, 2009-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2012-2019-2019-2019-2012-2012-2012-2012-2012-2012-2012-fast food industry production capacity change trend
. Industry leaders' production status and product strategy
. The problems of the production of fast food industry
Chapter 3 Fast Food Industry Market Analysis
. Fast food industry chain
, 2005-2008 Chinese fast food market scale and growth rate
. Factors affecting the market size of fast food products
. The size of the fast food market and growth rate forecast of the fast food market in 2009-2012, 2005-2008 key enterprises' market share and change
6. The development of the fast food market development Potential analysis
. The development trend of market demand
Chapter 4 The Fast Food Industry Regional Market Analysis
In 2008, the market size and proportion of fast food products in various provinces and cities
, 2009-2012 In the year, the market size and proportion of fast food products in each province and cities
. Deep analysis of the fast food market status of key provinces and cities
Chapter 5 Fast food subdivision product market analysis
. Products of various products Features
. The market scale of each segmented product
three, 2009-2012, the market size and growth rate of each segment of each segment
. n Chapter 6 Fast Food Product Price Analysis
1. Price elasticity of fast food products
. The relationship between the price and cost of fast food products
. Price and price strategy of major fast food enterprises
. The role of price in the fast food market competition