5 thoughts on “I am doing chemical raw materials, and I want to promote it on the Internet. What good suggestions”
Velma
What are the good suggestions on the Internet? The changes are inseparable from its ancestors. When the chemical raw materials are doing network promotion, they often have a headache, but it is actually three aspects: 1. What is the purpose of network promotion? In other words, if you think about your prospective customers, what they look like, what their needs, and what are their preferences? Only by understanding these, the work of the latter can be better carried out, and the effect of less effort can be achieved. 2, how to choose network promotion channels? (1) Classification of network promotion channels Category 1: For the promotion channels for quasi -customer search habits, it is represented by mainstream search channel Baidu, Shenma, 360, Sogou, etc. , Including today's headlines, Weibo, WeChat, Douyin, etc. The promotion of chemical raw materials on the Internet The category 2: For the promotion channels for user fragmented reading, it is represented by mainstream fragmented reading channels today The subdivided second -line traffic platforms include Himalayan, Blogs, Zhihu, Post Bar, etc. The category 3: Other channel promotion, mainly industry -related platforms, such as some vertical industry exchange forums, as well as industry sectors of some large portal websites, as well as some tool -type platforms, including maps, Didi,,, Didi,,, Didi,,,,, to Didi,, Mobike and other. (2) Network promotion channel selection The choice of network promotion channels. Based on your positioning of customers, what are your quasi -customer needs, and what will they search? Which of your customers is mostly, what platforms do they prefer to spend time? Do your customers love to learn, do you love to visit the forum, and what forum loves to visit? This to understand the customer, and the promotion channel is naturally screened. (3) Web promotion form Select The network promotion form: The first type is to spend directly spend money on the channel to advertise. Some customers come in, but no customer comes in without spending money. The second type is the content of customer needs on the channel. This promotion form is slower. There are very few customers that can be brought in the early stage, but long -term accumulation will form a surge in traffic. The promotion of chemical raw materials on the Internet The chemical companies on the market have a common characteristic. Most of them are difficult for them to take out a lot of money and advertise directly on the selected promotion channels. Therefore, most of the chemical companies walk on two legs. In the early stage, the first promotion form brought new customers. In the later period, it mainly brought new customers in the second promotion form. 3, online promoting customers' secondary use of money spent the salary of employees, and the transformed customers have also been transformed, and the customers attracted are still very useful. What does that mean? I believe you have heard that the cost of maintaining an old customer is much lower than the cost of attracting a new customer. Co the old customers cannot generate secondary demand, don't forget the "user reputation". How to let your old customers recommend new customers and let new customers bring new customers, it is a move of four or two. So the customers brought by online promotion must settle to the Internet platform. This platform can be your WeChat signal or WeChat group, Weibo, etc. It depends on your customer group. They like to like it. Which platforms stay. The chemical raw materials are promoted on the Internet In on the platform where customers precipitate, formulate a gameplay or mechanism to provide some benefits to bring new customers, such as direct reward cash, and so on. How to play with you, there are many gameplay. But one thing is very important. If you want customers to bring customers, the chemical raw materials provided by the company must pass the quality. This is the basis for establishing reputation. When you let customers recommend you to new customers, there is no worries. [Note] The essence of network promotion is the same as the nature of looking for customers offline. No matter what traditional industry you are, the essence of marketing promotion is inseparable: people (customers)! Always think centered on people (customers)!
When chemical raw materials are doing network promotion, I think the main three aspects of the following three aspects: 1. The purpose of network promotion: In other words, if you think about our prospective customers, you can only figure out these. In order to better carry out and achieve more effort. 2. Network promotion channels: For the promotion channels for quasi -customer search habits, it is represented by mainstream search channels; there are some built -in search channels for some mainstream traffic platforms. For the promotion channels for user fragmented reading, the industry -related platforms are the main platforms. 3, the secondary use of online promotion customers: Maintaining the cost of an old customer is much lower than the cost of attracting a new customer. Even if old customers cannot generate secondary needs, don't forget the "user reputation". Customers brought by online promotion must settle to the Internet platform, and then formulate a gameplay or mechanism on the platform where the customer precipitate, provides some benefits to bring new customers, such as direct reward cash. This need to be learned and trained for these things. I recommend it to Shanren Information to learn. As a shining star in the information service industry, Shenzhen Shanren Information Group also has its own innovative innovation in the country. The sexual intelligence product "Commercial Commercial Wisdom" and the position of the first market share in the field of e -commerce training for many years, successfully selected the title of "Shenzhen Well -known Brand".
Search engine bidding: Baidu Sogou Soso and other effective results gatekeeper website: soft text picture showing popularity others: forum post email group promotion effect is not easy to evaluate Classified website sending The information effect is not obvious, it is not easy to evaluate SEO is not stable enough The e -commerce is more suitable for online alliances. The large price display volume has increased the brand. N is mainly to let customers find your company and then place orders? That's better bidding
What are the good suggestions on the Internet? The changes are inseparable from its ancestors. When the chemical raw materials are doing network promotion, they often have a headache, but it is actually three aspects:
1. What is the purpose of network promotion? In other words, if you think about your prospective customers, what they look like, what their needs, and what are their preferences? Only by understanding these, the work of the latter can be better carried out, and the effect of less effort can be achieved.
2, how to choose network promotion channels? (1) Classification of network promotion channels
Category 1: For the promotion channels for quasi -customer search habits, it is represented by mainstream search channel Baidu, Shenma, 360, Sogou, etc. , Including today's headlines, Weibo, WeChat, Douyin, etc.
The promotion of chemical raw materials on the Internet
The category 2: For the promotion channels for user fragmented reading, it is represented by mainstream fragmented reading channels today The subdivided second -line traffic platforms include Himalayan, Blogs, Zhihu, Post Bar, etc.
The category 3: Other channel promotion, mainly industry -related platforms, such as some vertical industry exchange forums, as well as industry sectors of some large portal websites, as well as some tool -type platforms, including maps, Didi,,, Didi,,, Didi,,,,, to Didi,, Mobike and other.
(2) Network promotion channel selection
The choice of network promotion channels. Based on your positioning of customers, what are your quasi -customer needs, and what will they search? Which of your customers is mostly, what platforms do they prefer to spend time? Do your customers love to learn, do you love to visit the forum, and what forum loves to visit?
This to understand the customer, and the promotion channel is naturally screened.
(3) Web promotion form Select
The network promotion form:
The first type is to spend directly spend money on the channel to advertise. Some customers come in, but no customer comes in without spending money.
The second type is the content of customer needs on the channel. This promotion form is slower. There are very few customers that can be brought in the early stage, but long -term accumulation will form a surge in traffic.
The promotion of chemical raw materials on the Internet
The chemical companies on the market have a common characteristic. Most of them are difficult for them to take out a lot of money and advertise directly on the selected promotion channels.
Therefore, most of the chemical companies walk on two legs. In the early stage, the first promotion form brought new customers. In the later period, it mainly brought new customers in the second promotion form.
3, online promoting customers' secondary use of money spent the salary of employees, and the transformed customers have also been transformed, and the customers attracted are still very useful. What does that mean? I believe you have heard that the cost of maintaining an old customer is much lower than the cost of attracting a new customer.
Co the old customers cannot generate secondary demand, don't forget the "user reputation". How to let your old customers recommend new customers and let new customers bring new customers, it is a move of four or two.
So the customers brought by online promotion must settle to the Internet platform. This platform can be your WeChat signal or WeChat group, Weibo, etc. It depends on your customer group. They like to like it. Which platforms stay.
The chemical raw materials are promoted on the Internet
In on the platform where customers precipitate, formulate a gameplay or mechanism to provide some benefits to bring new customers, such as direct reward cash, and so on.
How to play with you, there are many gameplay. But one thing is very important. If you want customers to bring customers, the chemical raw materials provided by the company must pass the quality. This is the basis for establishing reputation. When you let customers recommend you to new customers, there is no worries.
[Note] The essence of network promotion is the same as the nature of looking for customers offline. No matter what traditional industry you are, the essence of marketing promotion is inseparable: people (customers)! Always think centered on people (customers)!
When chemical raw materials are doing network promotion, I think the main three aspects of the following three aspects:
1. The purpose of network promotion: In other words, if you think about our prospective customers, you can only figure out these. In order to better carry out and achieve more effort.
2. Network promotion channels: For the promotion channels for quasi -customer search habits, it is represented by mainstream search channels; there are some built -in search channels for some mainstream traffic platforms. For the promotion channels for user fragmented reading, the industry -related platforms are the main platforms.
3, the secondary use of online promotion customers: Maintaining the cost of an old customer is much lower than the cost of attracting a new customer. Even if old customers cannot generate secondary needs, don't forget the "user reputation". Customers brought by online promotion must settle to the Internet platform, and then formulate a gameplay or mechanism on the platform where the customer precipitate, provides some benefits to bring new customers, such as direct reward cash.
This need to be learned and trained for these things. I recommend it to Shanren Information to learn. As a shining star in the information service industry, Shenzhen Shanren Information Group also has its own innovative innovation in the country. The sexual intelligence product "Commercial Commercial Wisdom" and the position of the first market share in the field of e -commerce training for many years, successfully selected the title of "Shenzhen Well -known Brand".
Search engine bidding: Baidu Sogou Soso and other effective results
gatekeeper website: soft text picture showing popularity
others: forum post email group promotion effect is not easy to evaluate
Classified website sending The information effect is not obvious, it is not easy to evaluate
SEO is not stable enough
The e -commerce is more suitable for online alliances. The large price display volume has increased the brand. N is mainly to let customers find your company and then place orders? That's better bidding
SMS platform -effective promotion method to improve the effect of advertising for you, zero distance from customers!
It is recommended that the chemical raw material industry can use SkyCC to promote software, and the effect is pretty good