4 thoughts on “How to enter the smart home industry”
Charles
From the perspective of the smart home industry, smart home system products are still in the market promotion stage, and the price competition of some smart home subsystems is more intense for complete smart home systems. In the long run, the profit model of the smart home industry will be transferred from product -centric models to service -centric. The "Analysis Report on the Forecast and Investment Opportunities of China's Smart Home Equipment Industry" released by the Foresight Industry Research Institute shows that in the next few years, smart home as a emerging blue ocean project, the market prospects are great. In addition, there is no real leadership brand in the domestic smart home equipment industry. The market concentration is low. New entrants or small and medium -sized smart home equipment companies still have greater development opportunities. By improving their competitiveness and establishing brands, they have become home smart devices. The leader of the industry.
In 2012, the construction area of the real estate development enterprise in the country was 4.2090 billion square meters, an increase of 10.6%over the previous year; the new construction area of commercial housing was 1.307 billion square meters, a year -on -year decrease of 11.2%, but the scale of the construction area still still still Large; the completion area of commercial residentials was 790 million square meters, an increase of 6.4%; the sales area of commercial residential houses was 985 million square meters, an increase of 2.0%year -on -year; With the continuous development of China's real estate investment, it is expected that the area of Chinese residential building in 2015-2018 will still increase by about 900 million square meters per year. By 2018, China's residence area is expected to be close to 39 billion square meters.
I assume that 15%of residential residential housing will develop "smart communities" to introduce smart homes in the future, and the price of smart homes is estimated at 100 yuan per square meter. About 585 billion yuan.
Sminton home is a comprehensive integration concept, not only refers to a certain device and product, including many subsystems, such as smart lighting control, electric curtain system, background music system, security system, monitoring system, monitoring Systems, fresh air systems, electrical control systems, etc., there are more regional characteristics, like a geothermal floor heating system in the north, and the consumption habits and levels of various places are different in the south. The various subsystems contained in the home system can be done unified or separated, and the costs formed are not the same; so the second thing to choose smart homes is to use different consumer habits in the foundation of market surveys based on different consumer habits. Analyze and select products with water.
The smart home manufacturers on the market. From the perspective of technological implementation, there are mainly centralized control, electric carrier, on -site bus, wireless, etc. Different occasions are different, corresponding to different needs of customers to choose different technologies, but for dealers, they ca n’t do any technology! Then, on the basis of market survey, you can choose which technology to choose by your own advantages (channels, industry, customer types, etc.) to choose your main technology and product.
If according to the current smart home marketing, it is mainly divided into technical and functional types; technical promotion is mainly targeted at partners, like local system integrators; in front -line marketing, this kind of marketing, this kind of type The method is relatively small, and the main application is more functional promotion. This kind of promotion is related to the related decoration companies, designers, real estate companies, owners, etc. Then, the familiarity of the products run determines the success of your sales.
The sales should be comprehensive. Many practitioners often have only one -sided work. For decoration companies, they only find decorative companies, and ignore other industries and channels. There are very many. Our ultimate customer is the owner, and the owner needs to accept the smart home, so there are many industries related to the decoration of the owner; construction staff, designer, materials suppliers, household products, home appliances, etc., each one, each one, each one, each one, each one, each one, each one, each one, each one, each one, each one, etc. The industries that can be associated with the owner are the goals that we need to market, comprehensively promotes each category of each derivative industry, and establishes various cooperative relationships with them; The probability improvement, so multi -direction, multi -level marketing and promotion are an inevitable path to do the smart home market.
Zhongshan Duopu smart home products include: smart electrical control system, smart light lighting control, electric curtain system, home audio system, security system, monitoring system, fresh air system, etc., as well as more regional characteristics, like There is a geothermal floor heating system in the north, and there is a dehumidification and dehumidification system in the south. It is a comprehensive smart home company that can analyze and select products based on different consumer habits according to the foundation of market survey.
To do any industry, we must have the following elements: The first is to find a stable and reliable supply channel. This is the most basic. The supply price of each manufacturer gives you is different, depending on your shipping volume. The more you ship, the lower the channel you can get, and the lower the cost. The smart home industry either takes the goods directly from a single brand. For example, the smart switch panel and the like are looking for a lovers Venus manufacturer to talk about, but they generally do not give retailers and need to reach a certain amount. Smart locks find famous smart lock manufacturers to talk. Another is more convenient to find integrated smart home suppliers. They are complete shipments and do not use a single brand to talk. The second is the shipping channel. After getting the supply, it is necessary to determine what to ship. Suppliers/retail, entity/online sales are all determined. The third is the source of the customer. Finding your own source of customers, selling the goods is the ultimate goal of your own. This is currently more popular in "whole house intelligence" home. If you want to be a smart home, you still need to have a one -sided industry.
From the perspective of the smart home industry, smart home system products are still in the market promotion stage, and the price competition of some smart home subsystems is more intense for complete smart home systems. In the long run, the profit model of the smart home industry will be transferred from product -centric models to service -centric. The "Analysis Report on the Forecast and Investment Opportunities of China's Smart Home Equipment Industry" released by the Foresight Industry Research Institute shows that in the next few years, smart home as a emerging blue ocean project, the market prospects are great. In addition, there is no real leadership brand in the domestic smart home equipment industry. The market concentration is low. New entrants or small and medium -sized smart home equipment companies still have greater development opportunities. By improving their competitiveness and establishing brands, they have become home smart devices. The leader of the industry.
In 2012, the construction area of the real estate development enterprise in the country was 4.2090 billion square meters, an increase of 10.6%over the previous year; the new construction area of commercial housing was 1.307 billion square meters, a year -on -year decrease of 11.2%, but the scale of the construction area still still still Large; the completion area of commercial residentials was 790 million square meters, an increase of 6.4%; the sales area of commercial residential houses was 985 million square meters, an increase of 2.0%year -on -year; With the continuous development of China's real estate investment, it is expected that the area of Chinese residential building in 2015-2018 will still increase by about 900 million square meters per year. By 2018, China's residence area is expected to be close to 39 billion square meters.
I assume that 15%of residential residential housing will develop "smart communities" to introduce smart homes in the future, and the price of smart homes is estimated at 100 yuan per square meter. About 585 billion yuan.
Sminton home is a comprehensive integration concept, not only refers to a certain device and product, including many subsystems, such as smart lighting control, electric curtain system, background music system, security system, monitoring system, monitoring Systems, fresh air systems, electrical control systems, etc., there are more regional characteristics, like a geothermal floor heating system in the north, and the consumption habits and levels of various places are different in the south. The various subsystems contained in the home system can be done unified or separated, and the costs formed are not the same; so the second thing to choose smart homes is to use different consumer habits in the foundation of market surveys based on different consumer habits. Analyze and select products with water.
The smart home manufacturers on the market. From the perspective of technological implementation, there are mainly centralized control, electric carrier, on -site bus, wireless, etc. Different occasions are different, corresponding to different needs of customers to choose different technologies, but for dealers, they ca n’t do any technology! Then, on the basis of market survey, you can choose which technology to choose by your own advantages (channels, industry, customer types, etc.) to choose your main technology and product.
If according to the current smart home marketing, it is mainly divided into technical and functional types; technical promotion is mainly targeted at partners, like local system integrators; in front -line marketing, this kind of marketing, this kind of type The method is relatively small, and the main application is more functional promotion. This kind of promotion is related to the related decoration companies, designers, real estate companies, owners, etc. Then, the familiarity of the products run determines the success of your sales.
The sales should be comprehensive. Many practitioners often have only one -sided work. For decoration companies, they only find decorative companies, and ignore other industries and channels. There are very many. Our ultimate customer is the owner, and the owner needs to accept the smart home, so there are many industries related to the decoration of the owner; construction staff, designer, materials suppliers, household products, home appliances, etc., each one, each one, each one, each one, each one, each one, each one, each one, each one, each one, each one, etc. The industries that can be associated with the owner are the goals that we need to market, comprehensively promotes each category of each derivative industry, and establishes various cooperative relationships with them; The probability improvement, so multi -direction, multi -level marketing and promotion are an inevitable path to do the smart home market.
Zhongshan Duopu smart home products include: smart electrical control system, smart light lighting control, electric curtain system, home audio system, security system, monitoring system, fresh air system, etc., as well as more regional characteristics, like There is a geothermal floor heating system in the north, and there is a dehumidification and dehumidification system in the south. It is a comprehensive smart home company that can analyze and select products based on different consumer habits according to the foundation of market survey.
To do any industry, we must have the following elements:
The first is to find a stable and reliable supply channel. This is the most basic. The supply price of each manufacturer gives you is different, depending on your shipping volume. The more you ship, the lower the channel you can get, and the lower the cost. The smart home industry either takes the goods directly from a single brand. For example, the smart switch panel and the like are looking for a lovers Venus manufacturer to talk about, but they generally do not give retailers and need to reach a certain amount. Smart locks find famous smart lock manufacturers to talk. Another is more convenient to find integrated smart home suppliers. They are complete shipments and do not use a single brand to talk.
The second is the shipping channel. After getting the supply, it is necessary to determine what to ship. Suppliers/retail, entity/online sales are all determined.
The third is the source of the customer. Finding your own source of customers, selling the goods is the ultimate goal of your own.
This is currently more popular in "whole house intelligence" home. If you want to be a smart home, you still need to have a one -sided industry.
I am doing this smart home, I can chat in private if I am interested in